Why It’s Better
-
Built on Meta’s Robyn MMM framework: The most advanced open-source approach to marketing mix modeling.
-
Incorporates real-world complexity: Saturation, decay, carryover, and seasonality all factored in.
-
Uses marginal ROI curves: Understand the next-dollar impact per channel—not just averages.
-
Clear, not overwhelming: Designed for marketers to understand and use every week.
How The Budget Allocator Works
Our AI-powered system analyzes your research needs and optimizes budget allocation across different departments and projects.
Input Your Budget
Enter your total research budget and define key constraints for your organization
We simulate performance
We model thousands of potential combinations to find the top performer.
You pick your goal
Choose to maximize output, hit ROAS/CPA, or adjust for new budget levels.
NeuroRadar Budget Allocator
Know exactly where to invest.
Optimize your marketing budget with NeuroRadar’s Allocator, powered by advanced Marketing Mix Modeling.
Maximize Response
"What's the maximum return from my budget?"
We find the optimal mix of channels to generate the highest outcome from your current spend.
Example Result
You have $120,000 CLP to spend. NeuroRadar recommends:
-
Reduce Facebook from $40K to $30K
-
Increase Radio from $20K to $35K
-
Keep SEM at $25K
→ +12% lift in conversions with the same budget.
Target Efficiency
"How much to spend to hit my ROI targets?"
We reverse-engineer the ideal spend and mix to meet your efficiency goals.
Example result:
To hit 4x ROAS, NeuroRadar suggests:
-
Spend $85K CLP total
-
Allocate 60% to SEM (5.2x marginal ROAS)
-
Reduce TV to 10%
→ Target met with optimized spend and mix.
Budget Optimization
"How to minimize spend and maintain results?"
We simulate the best-performing mix for your new budget while avoiding diminishing returns
Example result:
Your budget grows from $120K to $200K CLP. NeuroRadar suggests:
-
Shift 15% of new funds to TV (ROI 1.5x)
-
Only 5% to Instagram due to saturation
-
Rest goes to top-performing digital channels
→ Efficient use of new budget, avoiding waste.
Why change how you plan?
Most marketing budgets are still planned with instinct, spreadsheets, or legacy tools that don’t reflect how channels actually perform.
-
“Let’s just copy last year’s budget.”
-
“Facebook looks strong—let’s double down.”
-
“Hope it works.”
We help you plan with real response curves, ROI projections, and data-backed allocation recommendations—all from your own marketing history.