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How to apply Marketing Mix Modeling in industries with offline conversion
Si tu negocio no cierra ventas online, eso no significa que no puedas medir. De hecho, MMM fue diseñado para contextos donde la conversión no es inmediata ni trazable.
Nicolás Bonati
Apr 232 min read
How to identify your customers' purchasing moment using MMM
One of the greatest challenges in today's marketing is understanding which channels and actions truly influence the key conversion moment
Nicolás Bonati
Mar 312 min read
Marketing Mix Models (MMM) and NeuroRadar: Measuring the Impact of Facebook Campaigns
Si tu negocio SaaS depende fuertemente de los anuncios en Facebook para crecer, es natural preguntarse: ¿Cómo puedo medir exactamente qué campaña genera el mayor impacto?
Nicolás Bonati
Mar 53 min read
Why do you need to start measuring your data now to model successfully?
Las decisiones basadas en datos impulsan significativamente el crecimiento del negocio.
La recolección temprana y precisa de datos potencia un Marketing Mix Modeling (MMM) eficaz.
Medir datos inmediatamente evita errores estratégicos y en la asignación presupuestaria.
Nicolás Bonati
Mar 52 min read
What is Marketing Mix Modeling and how to use it in your business with NeuroRadar?
Imagine that you can know exactly in which marketing channel you should invest every peso to get the maximum possible profit. It would be possible, wouldn't it? That's exactly what Marketing Mix Modeling (MMM) is all about! Neuroradar is a platform that uses this powerful technique to help you discover what works best in your marketing and why.
Nicolás Bonati
Feb 172 min read
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